Marco and Paola Freddi began working as agents with vegetable raw materials destined to the Italian industrial market. Their activity began by importing champignon mushrooms from Holland and then expanded with olives, artichokes and other vegetables from Spain before eventually consolidating with the importing of natural forest and other cultivated mushrooms from China.
Over the years, this activity gained us invaluable knowledge in the needs of the Italian canning industry, the production process and of raw materials. The experience matured over many years of activity is not limited alone to the knowledge of raw materials according to their commercial classification. Rather our interest begin directly on the “field”, leaving from the cultivation in the open field or greenhouses and, across close contact with the persons responsible for production and quality control. Therefore our knowledge is formalized from the transformation of the raw material to an added value vegetable ingredient.
Rather our interest began directly in the “”field””, leaving from the cultivation in the open field or greenhouses and across close contact with the persons responsible for production and quality control. Therefore our knowledge is formalized from the transformation of the raw material to an added value vegetable ingredient.
The commercial and personal relations developed with foreign Countries, carried us to develop an exporting project in 2006, Genius Food Ideas Project. This project focuses on the production of vegetable ingredients that meet the requests of our customers, with whom we collaborate to develop new products based on today’s tendencies, always following our Italian culinary culture, to be appreciated universally.
In 2008 we became direct producers of preserved vegetable ingredients, adding to our NPD activity by becoming direct manufacturers. This allowed us to achieve our foundation principle of following our clients demands, and developing “tailor made” ingredients directly in our control.
Today, Genius Food Ideas runs as NPD and manufacturer under the “”Autentico”” brand.
Genius Food Ideas unites with its new sister company DALTER, Italy’s “Food Valley” innovative leader of packed Parmigiano Reggiano cheese, expanding its resources and commercial team to cover all of Europe, USA, and Pacific markets. This merger promises Genius Food Ideas a bright future and continued success in our pursuit of becoming a market leader of innovation and quality.
Making it happen
Our name describes more than the “Genius” suggests in our logo. It underlines our commitment to be the best by being innovative and active, pursuing new avenues of product development and manufacturing products open to all food markets.
Our foundation lies in our unwavering dedication to produce ‘tailor made’ ingredients that meet the needs of today’s’ evolving food market. We are committed to responding to clients needs and ideas, working with them to develop market leading food products which can be enjoyed universally.